The Price King Surrenders When the company built on the promise of rock-bottom pricing tells you costs are going up, believe it: the dam is breaking. Walmart's CFO, John David Rainey, delivered the news in plain terms: starting this month, shoppers will start seeing prices tick up—and by June, brace for a surge. This isn’t the result of some isolated supply hiccup. Rainey pointed directly to tariffs and structural costs that have built up like pressure under a volcano. “If you’ve got a 30% tariff on something, you’re likely going to see double digits in price increases,” he said. Translation: higher costs are no longer containable—they’re going to spill directly into your cart. Retailers Follow the Bellwether This isn’t just…
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