They Can’t Raise Prices. They Can’t Survive Without It. Let’s get straight to it. Small business owners across this country are trapped. Gas is pushing $5 a gallon. Shipping costs are rising. Raw materials are surging. Labor isn’t getting cheaper. Nothing is. And yet—they can’t raise prices. Why? Because the American consumer is tapped out. That’s the story buried inside the headlines. Not “resilience.” Not “adjustment.” Collapse—slow, quiet, and widespread. A clothing store in Oregon says it plainly: they’d rather make less than charge more. A bakery admits grocery stores won’t accept price increases anymore. A manufacturer is cutting workers because customers refuse higher prices. This is not a healthy market. This is a chokehold. The Middle Is Being Wiped…
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