What Just Happened? Momentum Commerce just pulled back the curtain on Amazon’s latest PR stunt—a bloated, four-day Prime Day carnival that cratered on Day 1. Instead of a buying frenzy, Amazon got a slap in the face: sales plunged 41% compared to last year’s opening day. That’s not just a hiccup. That’s a signal that consumers are finally saying “enough” to the rigged game. Think about this: even as millions filled their digital carts, they didn’t hit “buy.” They waited, hunted, second-guessed. The so-called “urgency” Bezos and his algorithms love to stoke evaporated once people realized the bargains weren’t so special. John Shea, the CEO of Momentum Commerce, called it a “big gamble.” Translation: Amazon banked on engineered scarcity and…
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