A Historic Collapse in Consumer Confidence The American consumer has officially had enough. According to preliminary numbers from the University of Michigan, consumer sentiment in May plunged to 50.8 — the second-lowest level ever recorded, surpassed only by June 2022’s rock-bottom reading of 50. This isn’t some cyclical slump or temporary blip. This is a flashing red warning light, signaling a loss of faith in a system that’s been stretched to its breaking point. The 2022 vs. 2025 Illusion Here’s the kicker: the economy didn’t collapse in 2022 when sentiment cratered. Back then, inflation peaked at 9% and everyone assumed it was a temporary side effect of post-COVID disruptions. But today, it’s not just prices gnawing at consumers — it’s…

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